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Friday, 2 November 2012

Social Media Promotions in Paintball: Guerrilla Air, Social Paintball, Dynasty & Destiny

Here's a great viral video produced by Social Paintball for Guerrilla Air.  The video, part of a massive social media campaign from Guerrilla Air features pro team Dynasty facing off in a match against one lone man who happens to be a parkour master.  Our lone ninja warrior takes off running, jumping, diving and climbing around the field, and uses his skills to take out the entire professional squad.  It is introduced as a breaking news story, and is obviously staged, but there are a lot of cool action shots of paintball play and parkour tricks, and the video is very well put together.  It takes the fast dives and slides that paintball players make during games, and takes it to the extreme by showing free running which is seen more in mainstream media, used to dominate the game play.


Social Paintball, who have been doing paintball media coverage and video content since 2009, also released a detailed "making of" video, which shows footage from the day, the planning and setup, as well as how the crew set up their cameras.  The video was produced by Guerrilla Air and the stunt crew was from the Tempest Free Runners, who's members have been involved in many other commercial productions, television shows and movies that have extreme stunts and motion. 


Guerrilla Air's Social Media Campaign


This was a part Guerrilla Air's social media campaign that centered around their Facebook page, YouTube channel, and their wordpress blog.  They have been doing a lot of social media advertising, viral videos and Facebook contests, and even have a Facebook App.

Their most notable contest also involved team Dynasty, and gave one lucky winner a trip to Hollywood Sports Park in California to join the professional team in a usual day of practice.  The winner of the contest was Hailey Froese, a girl from Canada who was flown to California and brought to the field for the day while  cameras captured the day's action.


Hailey is also a paintball writer for Grip Paintball and a blogger, running girlpaintballer.com, as well as a YouTube channel where she does many video blogs with interviews and advice that is helpful to newer players.  She was also  a member of Team Destiny, and is now the spokesmodel for Empire Paintball.  She is travelling around the world playing paintball, living the dream.

Destiny is heading to Malaysia to compete in World Cup Asia, and is currently working on raising funds for the trip.  They have sold team jerseys, and also have a team fund setup on ChipIn to help cover their costs and are asking for help from fans to contribute.  Good luck to them in their journey to Malaysia and in the event next weekend!

It's really amazing how connected everything in the paintball media industry is, and how so many contributors  and projects cross over.

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